Amitabh Bachchan was actually roped in as brand ambassador by Parker to promote Waterman, its French pen brand.
Who can forget the ad in a restaurant in which the Big B cannot get enough of writing with a Parker and proceeds to sign the bills of all the diners? Or the one in which he goes on signing the autograph book of a teenaged girl (Genelia D'Souza)? The idea for this one was, incidentally, AB's.
Mansoor Khan (Qayamat Se Qayamat Tak, Josh) directed these ads. Bachchan was reportedly paid Rs 5 crore for this series.