Is India the most materialistic country? Find out...

A recent survey conducted by Ipsos MORI, the second-largest market research organisation in the United Kingdom, reveals that people in the developing countries are more likely to measure their success by the material stuff they own than those in the developed world.

Let's take a look at how people measure their success around the world.

Note: As it was an online survey, the respondents were more affluent and connected, and thus their view may vary from the general population

Source: ipsos-mori.com

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China

I measure my success by the things I own: 71 per cent agree

I feel under a lot of pressure to be successful and make money: 68 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 46 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 56 per cent optimistic

Overall rank in how people measure their success: 1

China, which is the fastest growing economy in the world, has 71 per cent saying they measure their success by the things they own.

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India

I measure my success by the things I own: 58 per cent agree

I feel under a lot of pressure to be successful and make money: 60 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 53 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 71 per cent optimistic

Overall rank in how people measure their success: 2

India, which is one of the fastest growing economies in the world, has 58 per cent saying they measure their success by the things they own.

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Turkey

I measure my success by the things I own: 57 per cent agree

I feel under a lot of pressure to be successful and make money: 53 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 28 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 51 per cent optimistic

Overall rank in how people measure their success: 3

Turkey, which is one of the fastest growing economies in the world, has 57 per cent saying they measure their success by the things they own.

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Brazil

I measure my success by the things I own: 48 per cent agree

I feel under a lot of pressure to be successful and make money: 44 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 39 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 74 per cent optimistic

Overall rank in how people measure their success: 4

Brazil, which is one of the fastest growing economies in the world, has 48 per cent saying they measure their success by the things they own.

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South Korea

I measure my success by the things I own: 45 per cent agree

I feel under a lot of pressure to be successful and make money: 52 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 21 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 39 per cent optimistic

Overall rank in how people measure their success: 5

South Korea, one of the biggest exporters in the world, has 45 per cent saying they measure their success by the things they own.

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Poland

I measure my success by the things I own: 39 per cent agree

I feel under a lot of pressure to be successful and make money: 42 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 19 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 55 per cent optimistic

Overall rank in how people measure their success: 6

Poland, which was hit badly by the 2008 global economic crisis, has 39 per cent saying they measure their success by the things they own.

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France

I measure my success by the things I own: 34 per cent agree

I feel under a lot of pressure to be successful and make money: 33 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 9 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 49 per cent optimistic

Overall rank in how people measure their success: 7

France, one of the richest countries in the world, has 34 per cent saying they measure their success by the things they own.

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South Africa

I measure my success by the things I own: 33 per cent agree

I feel under a lot of pressure to be successful and make money: 66 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 29 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 75 per cent optimistic

Overall rank in how people measure their success: 8

South Africa, which has huge deposits of minerals, has 33 per cent saying they measure their success by the things they own.

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Russia

I measure my success by the things I own: 32 per cent agree

I feel under a lot of pressure to be successful and make money: 66 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 34 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 65 per cent optimistic

Overall rank in how people measure their success: 9

Russia, which has huge reserves of oil and gas, has 32 per cent saying they measure their success by the things they own.

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Argentina

I measure my success by the things I own: 29 per cent agree

I feel under a lot of pressure to be successful and make money: 49 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 41 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 71 per cent optimistic

Overall rank in how people measure their success: 10

Argentina, one of the biggest economies in Latin America, has 29 per cent saying they measure their success by the things they own.

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Belgium

I measure my success by the things I own: 28 per cent agree

I feel under a lot of pressure to be successful and make money: 36 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 23 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 57 per cent optimistic

Overall rank in how people measure their success: 11

Belgium, one of the wealthiest countries in the world, has 28 per cent saying they measure their success by the things they own.

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Germany

I measure my success by the things I own: 27 per cent agree

I feel under a lot of pressure to be successful and make money: 40 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 35 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 51 per cent optimistic

Overall rank in how people measure their success: 12

Germany, one of the economic powerhouses in the world, has 27 per cent saying they measure their success by the things they own.

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Australia

I measure my success by the things I own: 24 per cent agree

I feel under a lot of pressure to be successful and make money: 40 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 47 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 65 per cent optimistic

Overall rank in how people measure their success: 13

Australia, which has one of the biggest reserves of minerals in the world, has 24 per cent saying they measure their success by the things they own.

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Japan

I measure my success by the things I own: 22 per cent agree

I feel under a lot of pressure to be successful and make money: 29 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 28 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 40 per cent optimistic

Overall rank in how people measure their success: 14

Japan, one of the biggest economies in the world, has 22 per cent saying they measure their success by the things they own.

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Italy

I measure my success by the things I own: 22 per cent agree

I feel under a lot of pressure to be successful and make money: 28 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 10 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 47 per cent optimistic

Overall rank in how people measure their success: 15

Italy, one of the richest economies in the world, has 22 per cent saying they measure their success by the things they own.

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United States

I measure my success by the things I own: 21 per cent agree

I feel under a lot of pressure to be successful and make money: 46 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 28 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 68 per cent optimistic

Overall rank in how people measure their success: 16

United States, the biggest economy in the world, has 21 per cent saying they measure their success by the things they own.

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Canada

I measure my success by the things I own: 20 per cent agree

I feel under a lot of pressure to be successful and make money: 49 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 47 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 71 per cent optimistic

Overall rank in how people measure their success: 17

Canada, one of the wealthiest economies in the world, has 20 per cent saying they measure their success by the things they own.

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Britain

I measure my success by the things I own: 16 per cent agree

I feel under a lot of pressure to be successful and make money: 39 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 25 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 61 per cent optimistic

Overall rank in how people measure their success: 18

Britain, one of the biggest financial centres in the world, has 16 per cent saying they measure their success by the things they own.

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Spain

I measure my success by the things I own: 15 per cent agree

I feel under a lot of pressure to be successful and make money: 36 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 12 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 51 per cent optimistic

Overall rank in how people measure their success: 19

Spain, which was hit badly by the 2008 global economic crisis, has 15 per cent saying they measure their success by the things they own.

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Sweden

I measure my success by the things I own: 7 per cent agree

I feel under a lot of pressure to be successful and make money: 26 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 45 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 73 per cent optimistic

Overall rank in how people measure their success: 20

Sweden, one of the wealthiest countries in the world, has 7 per cent saying they measure their success by the things they own.