Photographs: Courtesy, Suzuki Motor Corporation
Taking a cue from success of Mahindra and Renault sports utility vehicles (SUVs), Maruti Suzuki, the largest carmaker in India, plans to launch at least two compact SUVs soon.
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Maruti to launch SX4 Crossover, XA Alpha
Photographs: Courtesy, Renault
There is a rising demand for SUVs in India. In fact, Renault India has earned itself a chance to succeed by introducing the Duster.
The Duster alone outsells Renault all other products combined. This has attracted attention of many other competitors, and Maruti, too, wants to tap the opportunity.
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Maruti to launch SX4 Crossover, XA Alpha
Photographs: Courtesy, Suzuki Motor Corporation
Here is a gist of the onslaught from Maruti Suzuki:
The SX4 Crossover will land in showrooms sometime in 2014. The Suzuki S-Cross Concept to be revealed at the Geneva show next month, going by the name and its proportions, could be the eventual successor to the current crossover.
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Maruti to launch SX4 Crossover, XA Alpha
Photographs: Adnan Abidi/Reuters
A smaller compact SUV - XA Alpha - will be launched sometime in 2015. You have seen the concept avatar of the car at the 2012 Auto Expo. This will mount a direct challenge to the Ford EcoSport.
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Maruti to launch SX4 Crossover, XA Alpha
Photographs: Courtesy, M&M
The excitement around compact SUVs is very much palpable. According to SIAM, Indian car buyers bought 57 per cent more utility vehicles in the first 10 months of this fiscal year.
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Maruti to launch SX4 Crossover, XA Alpha
Photographs: Courtesy, BMW
It is not just compact SUVs that are in demand. Mahindra's XUV500, Tata's Safari Storme, Toyota's Fortuner and even the BMW X1 are SUV success stories in India that have demolished the appetite for the conventional three box sedan.
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Maruti to launch SX4 Crossover, XA Alpha
Photographs: Courtesy, Toyota
There is no doubt that Maruti Suzuki wants to milk the SUV cow as much as possible by introducing such high-riding products in the market. But will the Indian appetite for the SUV continue to grow briskly in the coming years to welcome all these competitors?
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