Volkswagen woos Indian customer with two new launches

Volkswagen, the German auto major is the most audacious, aggressive and ambitious car company of recent #215 the company has bagged the first position in the Indian luxury car market and its brand recognition has zoomed from 8 to 54 per cent.

When it comes to competition, Volkswagen is far ahead from its fellow competitors- Ford and GM; however, Maruti and Hyundai are speeding away.

Volkswagen has recently launched Volkswagen Vento Petrol 'Comfortline' and Volkswagen Jetta 'petrol' in India to keep up with the competition.

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Volkswagen Vento drove into the Indian market in 2010, however the sedan could not garner as much sales as the company was expecting, despite spending a lot of money in marketing. The sedan also had a long waiting period of eight to nine months, which further dissuaded buyers from making the purchase.

The issue was low production because of quality build up in the manufacturing processes. But, now with the new launches Volkswagen is hoping to change the picture.

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Volkswagen Vento "Comfortline", the middle variant in the petrol car line-up comes with price tag of Rs 7, 78,428 lakh (ex-showroom Noida); about Rs 47, 000 more than the base variant Trendline.

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Volkswagen Vento Comfortline Petrol just like the other petrol variants Trendline and Highline, is powered by 1.6L, inline 4-cyliner, DOHC petrol mill comes mated with 5-speed manual transmission gearbox that is good to produce 105 PS of peak power at 5250 RPM and 153 Nm of torque at 3800 RPM.

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The German manufacturer and the luxury segment leader, Volkswagen only knows the art of improving something nearly perfect.

In addition to the base variant Trendline features, Volkswagen Vento Comfortline has been rendered with metallic/ pearl paint effect, body colored door handles and mirror, chrome finished air-duct and fog lamps circumvents.

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Further, the sedan is adorned with halogen headlamps, green tinted heat absorbing glass, body colored bumpers, chrome strip in front grille, and tow hooks to carry your car easily at front and rear end both.

The ORVMS are electrically adjustable and the galvanized body comes with six years anti-corrosion warranty.

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Volkswagen Vento comfort is unparalleled and everything is uncompromisingly designed, whether it's the manual AC vent that comes with chrome lining and dust-pollen filters to the premium RCD 310 Music system with USB connectivity with four speakers and roof antenna that elevates your music files to a transcendent level.

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The incorporated multifunction display of Volkswagen Vento Comfortline helps you keep a check on the fuel-efficiency, maximum range before refueling, miles travelled, performance figures and also a door ajar warning; almost every control is at your disposal.

Volkswagen Vento Petrol Comfortline has a sturdy design and superior engineering that came into being with an ultra high steel frame.

The Vento Comfortline sedan comes equipped with front and rear fog lights to keep everybody on road safe, Electronic anti-theft immobilizer, high mounted third brake light and rear parking sensors.

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Volkswagen Vento Comfortline is available in six different shades Candy White and Flash Red non-metallic shades, Terra Beige, Shadow Blue and Reflex Silver metallic hue and Deep Black pearl effect.

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Coming to the yet to launch petrol version of Volkswagen Jetta that is supposed to set the pedestal on the right foot, the diesel version could not create much flutter amongst the potential customers.

Half of the battle is won with the looks and the new Volkswagen Jetta comes with art nouveau features that can make the most jaded customer sigh.

The earlier version of Jetta was apparently akin to the old Golf with a boot tagged on, whereas this new Volkswagen Jetta seems to have just the right touch of size and profile.

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Earlier, Volkswagen Jetta was expected to come with 1.8L TSI petrol mill. Now the clouds are clear and what has caught the sunshine is the 1.4L TSI petrol engine that will be seen under the hood of the petrol variant.

The 1.4L TSI petrol mill will make its debut in India with Volkswagen Jetta and is good to yield 120 Bhp of peak power and 201 Nm of torque, which is around 33 per cent less than the 1.8L TSI engine yields. However, what Jetta loses in power gains in terms of pricing and fuel efficiency.

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The dilemma with the Jetta is that you feel a bit queasy. While value on the inside is first-rate and build quality is leagues better than Vento's, VW has omitted some essential features like climate control, leather upholstery and even Bluetooth.

So, since this car is well built and well put together; will it really indulge you particularly at a price tag of around Rs 20 lakh, it surely does feel a bit parsimonious!

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