India has been emerging as a hub not only for the small car market, but in the utility vehicle (UV) segment as well. The UV segment is the new sun of the Indian car market, which is shining bright despite the dark clouds of economic slowdown.
Indian manufacturer, Mahindra & Mahindra is one of the auto majors, whose focus have always been the UV and it has offered awe-inspiring products in the market.
Eleven years back, the company’s offering in the Indian market was the ground-breaking Mahindra Scorpio. The SUV changed the face and fate of the brand.
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Scorpio Special Edition: Luxury features at attractive price
Market analysts and enthusiasts were stung with the beauty, class and capabilities of Scorpio. The competition was shattered like a crystal glass and Mahindra Scorpio inspired customers like never before.
Mahindra deserved all the glory it received. To bring Scorpio to life, the company’s engineers took five years - a massive time for any product to have been thought over before its launch.
After it was launched, Mahindra Scorpio stirred up the market. The company ate into Tata Safari’s market and clocked in 1,000 bookings within a week from launch.
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Scorpio Special Edition: Luxury features at attractive price
The digits were enormous back then and the feat definitely labelled Mahindra Scorpio as the one of the successful models from the brand so far (Bolero bags the top position).
Style statement, niche class, adventurous, potent and thrilling, are the few tags that have been associated with this SUV which has recently scored a gigantic sales figure of 4 million.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
The iconic SUV from Mahindra have reached this score with over 50,000 unit sales in the past two years, and it has grown from strength to strength in the last decade.
The key markets for Scorpio are Uttar Pradesh, Uttarakhand, Rajasthan, Orissa, West Bengal, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh and the North East.
The social media bagging is over 2 million on the Facebook page and the Scorpio SUV is one of those models whose online fan following beats even those of the luxury brands.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
The craze for the vehicle is such the YouTube channel of the company has over 4 million hits.
Mahindra has always paid heed to its baby and has rendered the Scorpio with regular updates to come to terms with the change of decade along with improving lifestyles and sky-rocketing aspirations of the consumers.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
Scorpio’s immense popularity can also be gauged with the recent news which enumerates the success of this iconic model against the recent entrant Duster.
When compared with the sales figure of Duster, Mahindra sold more Scorpios in the months of July and August.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
Mahindra wants to sizzle the already hot Scorpio and will launch a fully faired facelift version next year. In the meanwhile, to keep the model in limelight, the company has rolled out a Special edition version of the SUV.
Mahindra has always been price-conscious, which is also one of the reasons for the success of Scorpio. The Special edition version digs no extra penny from your pocket and is available on the VX variant price only.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
This Special edition Scorpio will have a limited production of just 500 units and the changes include dual-tone leather upholstery, leather wrapped steering wheels and gear-knob, dual front airbags and an integrated roof mounted DVD player with 9” screen.
However, this is just a time buyer and strategic product to attract consumers in the season of festivity.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
The makeover of Mahindra Scorpio will involve substantial changes like an entirely new front facade with the new bumper, new grille, revised headlamps and probably new fenders.
The rear side is going to be a different story also and the ambience will be enriched with the latest gadgetry.
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Scorpio Special Edition: Luxury features at attractive price
Photographs: Courtesy, Mahindra and Mahindra
Powered with the potent mHawk engine, the Scorpio carves its way in traffic and the muscular looks along with the elevated seating position makes the passenger feel like he is sitting on a throne.
The lap of luxury and space breathing interiors makes it stay miles ahead of competitors.
Mahindra Scorpio comes with the capability to lock horns with all kinds of terrain and conquer, all the while offering a thrilling driving experience and be the fortress of safety for its passengers.
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