Mercedes launches C-class Grand Edition at Rs 36.81 lakh

German luxury car maker Mercedes-Benz today launched new C-class Grand Edition, both in petrol and diesel variants, priced at Rs 36.81 lakh and Rs 39.16 lakh (ex-showroom Mumbai) respectively in the domestic market.

The auto major, which reported a 32 per cent growth in volumes at 9,003 in the last calendar year over 2012, also rolled out the 50,000th car from its Chakan plant in Pune since the factory began producing cars in 1994.

The company has launched Grand Edition to celebrate this milestone.

…

The Grand Edition comes close on the heels of the launch of the flagship S-class luxury saloon, which hit the market earlier this month.

The Grand Edition gets a Panoramic sunroof, a navigation system, brushed aluminium trims on the dashboard and the door panels, an AMG styling kit, ‘Grand Edition’ badges on the fenders and a polished radiator grille.

It is available in C220 CDI diesel and C200 petrol guises.

…

The Grand Edition diesel is powered by the same 2,143 cc engine (from the regular C Class) that develops 170 hp @ 3,000-4,200 rpm and 400 Nm @ 1,400-2,800 rpm.

The Grand Edition petrol meanwhile gets a 1,796 cc engine that develops 186 hp @ 5,600 rpm and 285 Nm @ 2,400-4,000 rpm.

…

"Touching the 50,000 cars marks the beginning of a next growth chapter for us. We are committed to the India story and the domestic market potential. We will also continue increasing our investments in the plant and infrastructure here," Mercedes-Benz India managing director and chief executive Eberhard Kern said in a release.

The C-class remains one of Mercedes-Benz' best-sellers in the competitive entry-level luxury sedan segment with more than 19,000 units sold till date.

(With inputs from PTI and IndianAutosBlog)