Ford India, which launched a variant of its popular small car Figo in Mumbai on Monday, said it expects the sagging car demand to get a boost during the forthcoming festive season.
"It's a competitive market. Due to high inflation consumer sentiment is down. We will start to see a turnaround hopefully with the festive season," Ford India president and managing director Michael Boneham told reporters.
"We will be seeing a lot of sales, I hope. The order book is looking quite encouraging," he added.
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Ford Figo facelift launched at Rs 3.84 lakh
With the new Figo, priced at Rs 384,999 for the petrol, and Rs 481,999 for the diesel (ex-showroom Delhi), the company said that it will stop production of the old Figo.
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Ford Figo facelift launched at Rs 3.84 lakh
Changes on the Ford Figo facelift
- Bluetooth connectivity and iPod connectivity
- Radio panel completely revamped
- New fabrics and new seat design
- New 'Reviera Blue' instrument panel color
- 'Bright Yellow' and 'Kinetic Blue' colors added to the palette
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Ford Figo facelift launched at Rs 3.84 lakh
- Double Bulb weather strips on the door has apparently quietened the cabin
- Better lumbar support and redesigned headrests on the front seats
- Newly designed headlamp and bumper
- Revised tail light design
- New alloy wheels
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Ford Figo facelift launched at Rs 3.84 lakh
- Improved engine calibration for better pickup
- Shifting gears claimed to take less effort
- Ground clearance unchanged at 168mm
- Power and torque outputs undisturbed
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Ford Figo facelift launched at Rs 3.84 lakh
The carmaker had reported 8.29 per cent decline in sales in September at 9,418 units.
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Ford Figo facelift launched at Rs 3.84 lakh
Stating that growth has been flat in the recent past, he said, "remember we are all used to the massive growth
two-and-half-years ago, we had growth of 30 per cent year-on-year.
That is not sustainable. I think a 10-15 per cent growth is what we need to see. We are looking at the long-term. We are confident that by 2020, this will be our third largest market," he said.
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Ford Figo facelift launched at Rs 3.84 lakh
He further said Figo sales are likely to improve with better macroeconomic environment and claimed that year after
year the Figo sales have been growing by 10 per cent.
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Ford Figo facelift launched at Rs 3.84 lakh
On the new plant in Gujarat, where the company has invested about $1 billion to build a new manufacturing and engine plant, he said: "We are on track with construction. I went there two weeks ago and was very pleased. We are going to
have 3,000 people on site. The first vehicle and engine are scheduled to come in 2014."
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Ford Figo facelift launched at Rs 3.84 lakh
Ford currently exports to 35 countries from its Chennai facility, and is also looking at 15 new markets for exports.
"We are looking at the North African hub and the other developing markets for exports now," he said.
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