RayBan Sun Optics India Ltd on Tuesday said it would launch the designer Polo Ralph Lauren brand of sunglasses next year.
The company will also introduce 100 models across its inhouse brands this year.
"As a policy, we roll out brands which our parent company Luxottica either gets a license for marketing or acquire. They have just signed a licence agreement with Polo Ralph Lauren, which we are looking to introduce in India in the first quarter of next year," RayBan Sun Optics India managing director Harsh Chopra said.
This will be the 16th brand the company markets in India, which includes three in-house brands Ray-Ban, Vogue and Arnette.
Commenting on the plans for this year, Chopra said the company was looking at introducing about 100 models from its three inhouse brands, of which 43 new models would be from the sports brand Arnette.
He said the company was looking to consolidate its share in the Rs 200-crore (Rs 2-billion) premium eyewear market.
"Last year we achieved a turnover of Rs 51.6 crore (Rs 516 million), which was about 50 per cent of the market share. The industry grew by 15 to 20 per cent and we expect ourselves to match the industry growth," he said.
He said the company expected to retain all of its dealerships numbering up to 1,000 across 150 cities in India.
On Tuesday, the company launched its new spring-summer collection, 2006 from its three in-house brands, priced between Rs 2,390 and Rs 4,900.
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