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Who designed the new Wipro logo?
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September 14, 2006 11:08 IST
All about logos
Are you familiar with the corporate logos? How much do you know about them? Take the rediff business quiz to gauge your knowledge.
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1.Who created the Wipro logo? a) Shombit Sengupta b) Dr Philip Kotler c) Alyque Padamsee
Wrong! Try again.
Wrong! The correct answer is Shombit Sengupta. The founder of Shining Emotional Surplus, Sengupta created Wipro's Rainbow Flower logo using the 'emotional surplus' strategy. He feels that a logo should communicate an organisation's core beliefs and values with energy. Alyque Padamsee is the famous Indian ad guru whereas Dr Philip Kotler is the famous marketing and management genius.
Correct! The founder of Shining Emotional Surplus, Sengupta created Wipro's Rainbow Flower logo using the 'emotional surplus' strategy. He feels that a logo should communicate an organisation's core beliefs and values with energy. Alyque Padamsee is the famous Indian ad guru whereas Dr Philip Kotler is the famous marketing and management genius.
2. The logo of which company wears red jacket, boots and sport a cane, bowtie and a hat? a) 7UP b) Johnnie Walker c) Air-India
Wrong! Try again..
Wrong! The correct answer is Johnnie Walker. In Haruki Murakami's novel Kafka on the Shore, there is a character named Johnnie Walker. He wears the same red jacket, boots and sports the same cane, bowtie and hat like the one in the whiskey maker's logo.
Correct! In Haruki Murakami's novel Kafka on the Shore, there is a character named Johnnie Walker. He wears the same red jacket, boots and sports the same cane, bowtie and hat like the one in the whiskey maker's logo.
3. Which company's former logo depicted Sir Isaac Newton? a) Wipro b) Infosys c) Apple Computer
Wrong! Try again.
Wrong! The correct answer is Apple Computer. This American computer technology corporation's former logo showed Sir Isaac Newton sitting under an apple tree. This was soon replaced by rainbow apple, and later by the present silhouette of an apple with a bite taken out of it.
Correct! This American computer technology corporation's former logo showed Sir Isaac Newton sitting under an apple tree. This was soon replaced by rainbow apple, and later by the present silhouette of an apple with a bite taken out of it.
4. Logo of which apparel maker shows three parallel stripes of the same colour? a) Nike b) Adidas c) Proline
Wrong! Try again..
Wrong! The correct answer is Adidas. It is a German sports apparel manufacturer. The company was named after its founder Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA.
Correct! It is a German sports apparel manufacturer. The company was named after its founder Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA.
5. About the mascot of which company was it said: 'He may look like royalty, but he isn't royal'? a) Reliance b) Bata c) Air-India
Wrong! Try again..
Wrong! The correct answer is Air-India. Bobby Kooka, the man who conceived the Maharajah mascot said this about his creation. The Maharajah first made its appearance in 1946. Kooka as Air-India's commercial director and artist Umesh Rao created it.
Correct! Bobby Kooka, the man who conceived the Maharajah mascot said this about his creation. The Maharajah first made its appearance in 1946. Kooka as Air-India's commercial director and artist Umesh Rao created it.
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