In line with global re-positioning, National Geographic Channel has gone in for an image makeover in its Indian operations as well, eyeing a 200 per cent growth in advertising revenues this fiscal.
The channel, which will sport a new tag line, 'Think Again', aims to retain its traditional audience by maintaining its historic essence and add newer ones by offering programmes showcasing present day technological advancements and realities.
"The new programming is more relevant, more topical and more relatable. It is bolder and contemporary," NGC India senior vice-president (content and communication) Dilshad Master said in New Delhi.
Programming on the channel includes series such as Nat Geo Investigates, In the Womb, Ultimate Survivor and new episodes of Megastructures, Frontlines of Construction, ShowReal Asia and Taboo.
"The new positioning will be pivotal in driving ad-sales further. We expect a 200 per cent growth in ad revenues by fiscal year ending June 30, 2006," Nikhil Mirchandani, head of ad-sales, said.
He said the list of advertisers for the channel had grown from 50 about a year back to 140 now.
"Companies range from IT, automobile, telecom service providers to tourism boards and financial service providers," he said.
