Gone are the days when mobile content providers were happy simply formatting existing filmi content for mobile phones.
Mobile users now have movies and videos that are made just for them. If AR Rahman released his latest English album Pray For Me, Brother which was shot on the 'mobile cinemascope format,' by Bharatbala of Vande Mataram fame exclusively for mobile users, a 25-minute movie 'Ctrl+Alt+Del' starring Rahul Bose was premiered recently, which was again made keeping the mobile user in mind.
"Demand for content that is made for mobile devices is on the increase in India. In fact we are in the advanced stages of developing a slew of new products and are also talking to various mobile service providers," says Saurabh Gupta of Phonethics Mobile Media (P) Ltd, who produced and directed 'Ctrl+Alt+Del.'
"I think the Indian film industry has recognised the power of mobile medium and we can expect more exciting products," says Mahesh Prasad of Reliance Communications. 'Ctrl+Alt+Del' has been released on Reliance Mobile World.
With the advent of 3G and mobile TV concepts, which everybody expects to see a big push in the coming year, movie and video content exclusively produced for mobile phones is all set to increase.
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