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Deutsche unveils retail brand DWS in India

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May 03, 2006 12:56 IST

Deutsche Asset Management Company on Tuesday launched its leading retail brand, DWS Investments, in India as a further step in DWS' official entry to the Asia Pacific.

"DWS India now joins DeAM's retail operations in Europe and America as part of a unified mutual fund business, under the DWS name," said Ed Peter, head of Asia Pacific and Middle East for DeAM. Henceforth, all existing and new retail products of Deutsche will be under the DWS brand name.

"We wanted consistency across the globe," said Sandeep Dasgupta, Head DeAM India explaining the reason for having common brand name.

Through various distribution partners, DWS will provide retail investors with access to top performing global and alternative investment products.

"India is a very important market for us. Our approach towards India is long term. The biggest advantage India has is its young and well educated population which contributed to higher GDP growth," said Thomas Gerhardt, head of global emerging markets equities for DWS explaining the reason for investing in India.

India is the second country for DWS to pursue in its strategy for Asia and follows after Singapore, which marked the entry into the region just a week ago. Next will be the Philippines.

DWS is the leading mutual fund arm of DeAM and is the largest mutual fund company in its home country, Germany, with euro121.2 billion assets under management (as of 31/03/2006). DWS has won the Standard & Poor's Fund Award as the best German mutual fund company for the past 12 consecutive years.

DeAM is also planning to launch Deutsche Green India Fund in the next month. It is an open-ended thematic fund where they will focus on the agriculture and rural theme and not on any specific sectors.

"We will invest in all those companies that benefits agriculture and rural India," said Dasgupta.

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