"The Deccan Chargers have filed for trademark protection in multiple classes aiming for an expanded brand portfolio" Kochhar & Co Partner Rodney D Ryder, who is legal adviser to the Deccan Chargers, told PTI.
The application, filed by Deccan Chargers Sporting Ventures Pvt Ltd, for the exclusivity of trademarks has been sought under various categories, including Class 25 (deals with clothing, footwear) and Class 28 (games, playthings), Ryder added.
Interestingly, the trademark rights are not only limited to the sports-related classes but the firm is also seeking exclusivity of the brand under many other classes, including tobacco, smokers' article, beers, coffee tea, sugar and bread.
"(Trademark) protection helps ensure exclusivity and protect ownerships rights. The brand is more valuable when protected. Business partners, franchisees, customers, all know that the rights are exclusive," Ryder further said.
Significantly, the Essel group-promoted Indian Cricket League (ICL) has also sought trademark of its different brands before the government authorities.
