India Yamaha Motor Private Limited has unveiled its new motorcycle, YBR 110, in the Indian market.
"After successfully launching our bikes in the 150cc segment, we have now launched a commuter motorcycle, YBR 110, which is stylish and has good ergonomics for comfortable day-to-day commuting. We have been studying the entry-level market and wanted to launch a new bike at an affordable price and that would give satisfactory mileage," Zonal Business Head (South) of the company Roy Kurian said.
YBR 110 was targeted at middle income group customers who wanted to have a stylish and comfortable bike, he said.
"Like other Yamaha bikes, YBR 110 carries Yamaha DNA of performance, innovation and design. We are confident that we will replicate the success of our premium segment bikes with the launch of the YBR 110 in the entry-level space," he added.
Meanwhile, Yamaha plans to make India a hub for manufacturing its premium bikes for overseas markets, a top company official says.
"We have enough infrastructure to manufacture premium and deluxe bikes for the international market. We will
manufacture them for the overseas markets from India," India Yamaha Motor's national business head Pankaj Dubey said.
