What's hot, sells hot
MTV Hero Honda Roadies 6.0, the reality show which follows bikers on Hero Honda motorcycles on a pre-planned route, is offering MTV new revenue streams apart from advertising.
That's not to say it's short on advertisers. Hero Honda has held on to the property for the last six years and now there are eight associate sponsors as well.
However, what's exciting Sandeep Dahiya, vice-president (consumer products), is the merchandise opportunity that the brand offers.
Last year, he sold MTV Roadies cargos (manufactured by Primus Clothing) at Rs 1,599 like hot cakes. If you missed them, you could probably grab Roadies helmets from Wrangler soon.
In case you are not a biker, paper manufacturer Ballarpur is doing some stationery that you could stock. Better still, you could wait for Roadies-inspired bed sheets.
"Last year, we launched bed linen under the 'Laid by MTV' brand. One of its whacky designs with a skull in the centre was a sellout," claims Dahiya.
Image: The controversial reality show, Splitsvilla. | Photograph, courtesy: MTV
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