As PwC's Majeed points out, the idea is to reach out to younger people. "Even if they are not the buyers themselves, youngsters who are hooked on to the Net and frequent social networking sites will pressure their parents to buy the car," he points out.
Yezdi Nagporewala, executive director, KPMG, too endorses the digital marketing campaign, saying it was a wonderful idea that fitted in perfectly with the low-cost model. But, like many others, he too believes that transactions on the web are unlikely to happen in a hurry.
Tata Motors believes the time may not be too far off when car deals will happen online.
Talking about the company's sales strategy, Marathe wrote on the site: 'Conventional automobile wisdom says that if a car dealer is anyway required to complete the transaction, a web-based operation is a mere information window. It can never really be an alternative to a 'brick and mortar' dealer.
'But in this age of e-commerce, when you can even buy a house online, selling a car online cannot be ruled out. The option of online car sales is certainly worth exploring.'
Image: Tata Nano. | Photograph: Courtesy Tata Motors
Also read: Businessmen in Parliament
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