Sales of imported chocolates at popular retail outlets like Spencer's and Food Bazaar are on par with chocolates made in India.
"At Spencer's, sales are exactly the same for imported chocolates and Indian ones," says Samar Singh Sheikhawat, vice-president, marketing, Spencer's Retail. Similarly, imported chocolates make up a substantial 45 per cent of the total chocolate sales in Food Bazaar.
"It is not that only the more trusted Swiss and Belgian chocolates (Ferrero Rocher, Lindt and so on) are gaining ground. Australian brands (Walter Heindl, Macadamia), Sri Lankan brands (Edna) and various imports from the west Asian countries are also grabbing a significant share of the market in India," says Sethi.
Not surprisingly, Future Group tied up with Tiffany's to launch its brands at various Food Bazaar outlets. So what is it about imported chocolates that have caught the fancy of both retailers and consumers alike?
Image: Activists in India set fire to a replica of a Cadbury's chocolate bar as they shout slogans at a demonstration against Cadbury's in Bombay in October 2003.| Photograph: Sebastian D'souza/AFP/Getty Images
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