Harley told investors last quarter that it remains committed to lending "across a broad credit spectrum," but analysts wonder how much longer the commitment to risky borrowers will last.
"On one hand, you don't want to lose too much market share," says a buy side analyst.
"But on the other hand, quite simply, you don't want to keep up your sales by extending credit to people who might default on payments."
Image: European stunt champion, Craig Jones, during the Harley-Davidson 100th Anniversary Open Road Tour | Photograph: Lluis Gene/AFP/Getty Images
Also read: Don't let hard times derail your advertising
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