"In our six existing dual network circles, we have been garnering a market share of close to 30 per cent of subscriber additions. With the rollout of our dual services on a nation-wide basis, we are likely to acquire a far higher market share than the existing 18 per cent," says Ambani.
Chances are that RCom will leverage content from its group siblings, which produce entertainment and related content, to push its new mobile services. Its phones can show movie trailers.
If the user wants to see the whole film, he can use the phone to buy tickets in any of the multiplexes owned by the group. With content, newer possibilities can always open up. And yes, RCom's people can be expected to take further its belief in affordable telephony.
It will not be a cakewalk for RCom, though. Globally, companies operating both GSM and CDMA are not doing well. China Unicom, the state-owned company, used to be on CDMA only. Its only rival, China Mobile, is on GSM. Some time ago, China Unicom made a foray into GSM, but the experience has not been a happy one.
Image: A man walks past a bronze statue entitled 'liffe trader' in central London. The statue shows a trader conducting business on a mobile phone. | Photograph: Leon Neal/AFP/Getty Images
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