"It's customers that made Dell great in the first place, and if we're smart enough and quick enough to listen to customer needs, we'll succeed."
In 1984 with $1,000, he gave shape to his dream venture. From his room in the university, Dell started working on his business plan. His idea was to assemble computers according to customers' preferences and sell them directly.
He named the start-up PC's Limited. Dell's approach was unique. He set a new beginning with low-cost, customised personal computers, something no one had tried earlier.
He was the first to introduce the direct sales method in the IT industry. The direct sales clicked and there was huge demand for computers. Dell knew that he could beat computer dealers by selling a lower prices with good technical service.
Image: Dell Inc's office. | Photograph, courtesy: Dell Inc
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