With competition hotting up, Apple is gearing up for a tough battle with the launch of newer models. Apple aims to capture a larger marketshare with these new models and competitive prices.
Apple has now introduced the iPod shuffle in four new colours starting at $49. The iPod classic in one slimline model with 50 percent more capacity(120GB storage) is now priced at $249.
Besides this, the company has unveiled the fourth generation iPod nano featuring a curved aluminum and curved glass enclosure, in nine colours starting at $149.
Image: Apple CEO Steve Jobs announces a new version of the iPod Nano in San Francisco, California. | Photograph: Justin Sullivan/Getty Images
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