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Tata cars: From Rs 1 lakh to Rs 1 crore!

Source: PTI
March 26, 2008 17:42 IST
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Tata Motors on Wednesday became the world's only vehicle maker that offers a choice of cars ranging from Rs 1 lakh (Nano) to over Rs 1 crore following the acquisition of Ford's luxury car brand Jaguar, along with Land Rover.

The Jaguar marque sells worldwide for the equivalent of anything between Rs 50 lakh and above and could cost up to Rs 1 crore (Rs 10 million) when imported to India and would drive its new owner into the select club of luxury car makers like BMW and Audi.

Two months ago, Tata Motors earned the distinction of becoming the world's cheapest car maker when it unveiled Nano - an affordable family car that will begin selling for Rs 1 lakh or nearly $ 2,500 (ex-showroom) later this year.

But this is not the first time that Tatas are snapping up a British brand. In January 2007, Tata Steel acquired Anglo-Dutch steel maker Corus, a company that earned four times more revenue than the Indian buyer.

Although Tatas showed class all the way, they have had to contend with insults be it when they bid for Jaguar-Land Rover or hotel chain Orient-Express.

"I don't believe the US public is ready for ownership out of India for a luxury-car brand such as Jaguar...," Ken Gorin, the head of Jaguar's American dealers, had said during the course of Tata's bid for Ford's British marques.

However, Tatas have shown the world that they are not the ones to be cowed down by such paradoxical statements by people in the West, whose companies have increasingly been moving jobs to the East to save costs.

And it is not in the Group to back off from what they set out to do, if Group Chairman Ratan Tata's statement is anything to go by.

"I am unfortunately a person, who has often said you put a gun to my head and pull the trigger or take the gun away, I won't move my head," Tata had said in an interview before the acquisition of Corus through a fiercely contested auction with Brazil's CSN.

In fact, the acquisition of Corus was in a way a defining moment for the Tatas, as the Anglo-Dutch steel maker contained the remnants of the erstwhile British Steel - a company that had tried to thwart Tatas' attempt at making steel a century ago.

The last few years have seen Tatas emerging as India's biggest buyer of global entities, adding one company after another to the kitty of the group, which otherwise is also on a major expansion drive with planned investments of over Rs 180,000 crore (Rs 1800 billion) in the next 5-7 years.

Although the acquisition of Jaguar-Land Rover is much smaller than Corus in terms of deal size, it would firmly etch the Tata brand in the global corporate map.

Tata Motors is India's largest vehicle maker, with a product range covering commercial, passenger and utility vehicles, and is the second largest player in the Indian passenger car market.

The Tata group has 98 companies in its fold, with operations in over 80 countries and exports to 120 nations. The Group, which has 27 publicly listed enterprises, has a market capitalisation of $56.52 billion and a workforce of 2,89,500. Its revenue is equivalent to 3.2 per cent of India's GDP. 

Will these beauties come to India?

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