Advertisement

Help
You are here: Rediff Home » India » Business » Photos
Search:  Rediff.com The Web
  Email this Page  |   Write to us

Back | Next

History of low-cost airlines in India

March 14, 2008
SpiceJet, Indigo

SpiceJet was earlier known as Royal Airways, a reincarnation of the erstwhile ModiLuft. Promoted by Ajay Singh, the Kansangra family, and Sanjay Malhotra, it started operations in 2005 and is based in New Delhi.

SpiceJet made an entry into the Indian LCC market with a fare price of Rs 99 for the first 99 days and followed it up with Rs 999 scheme for select routes. Its target customer is the Indian Railways passenger traveling in the AC coach.

It has an aggressive marketing strategy with a theme that runs: "offering low 'everyday spicy fares' and great guest services to price conscious travelers."

One of SpiceJet's cost cutting features is the 20kg luggage per passenger limit. No allowance is made even for international passengers. It has a fleet of 6 Boeing 737-800 in single class configuration with 189 seats. SpiceJet has opted for new generation Boeing 737-800 as it supports the low-cost structure and is easy to maintain. Moreover, it is ideal for short to medium haul flights in Indian conditions.

It is planning to induct new aircraft by end of 2008 as part of its expansion process and will also reach out to more destinations in the country.

Indigo

Owned by InterGlobe Enterprises, Indigo took off in 2006 with its first flight from Delhi to Imphal via Guwahati. Headed by Rahul Bhatia, it covers all major leisure and business destinations like Chennai, Kolkata, Bangalore, Mumbai, Delhi, etc.

Known for its seamless, precise, gimmick-free customer experience at affordable prices, Indigo links 14 destinations across India. It constantly stresses on affordability, punctuality and hassle-free processing.

The current fleet of Indigo consists of 12 Airbus A320-200. These aircraft have a single class facility consisting of 180 seating arrangements.

Indigo created news when it placed an order for 100 Airbus aircraft at the Paris air show, which it will receive by 2016. It is planning to reach 30 destinations by 2010.
Image: Passengers crowd SpiceJet counter.
Photograph: Sebastian D'Souza/AFP/Getty Images
Also read: 9 rules of innovation from Google

Back | Next

© 2008 Rediff.com India Limited. All Rights Reserved.Disclaimer | Feedback