In 2005, while using Quicken to do his personal budgeting, Aaron Patzer realized that he had to do a lot of tedious accounting-type work. He wanted to do it in a better way.

Aaron's personal experience led him to create two breakthrough technologies: A patent–pending categorization technology that automatically identifies and organizes a user's purchases made in virtually any bank or credit card account and transactions in virtually any investment, brokerage or retirement account.

A proprietary search algorithm that finds savings opportunities unique to each user.

It provides useful information and smart, specific recommendations for saving or making more money based on each user's individual purchase history. After nearly two years of development, the public beta of Mint.com was launched on September, 2007.

Mint's mission is to help people understand and do more with their money. Aaron Patzer is the chief executive officer.

Image: Aaron Patzer, CEO, mint.com. | Photograph, courtesy: Mint.com

Also read: 10 biggest wealth creators of 2008

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