7. Apple market share in PCs and smart phones will grow
Even in a downturn, Apple will grow its market share by at least 2 points in 2009. The ease-of-use message and the complete ecosystem are attracting more new customers to Apple stores, and the company will gain new Mac users at the expense of Windows vendors.
Also, Apple will continue to innovate around the iPhone and even add some models at lower prices to attract new customers worldwide.
Image: The new Apple iPhone. | Photograph: REUTERS/Kimberly White
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