Apple sales have always been driven by Steve Jobs' charisma, excellent design sense (system design skill is Apple's core competence) and competence when it comes to integrating software and hardware.

Besides, Apple is one of the coolest brands on the earth, has a very good user interface and scores on the music front. However, it will take much more than this for Apple to beat its competitors on the Indian soil.

Image: Customers wait in line to buy an Apple's new 3G iPhone mobile handset in Mexico City, on July 11, 2008. | Photograph: Ronaldo Schemidt/AFP/Getty Images

Also read: Ratan Tata's words of inspiration