N96 is expected to be priced at around Rs 32,000. Noticeably, Nokia's N-series, E-series and feature phones continue to generate the most revenue and profit for the company. Even with more than 20 new devices announced during the first half of the year, more models are expected in the second half.

Samsung, the number-two player, has a market share of 7.5 per cent in the mobile devices market and is nurturing an ambition to grow to 15 per cent in the next 8-10 months. Sunil Dutt, country head, Samsung Telecommunications, is betting big on Omnia, Samsung's much-anticipated, multi-media smartphone.

Image: Actor and brand ambassador for Motorola Abhishek Bachchan poses with a life size replica of the new Motorockr E8 phone during its launch function in Mumbai on June 17, 2008. | Photograph: Indranil Mukherjee/AFP/Getty Images

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