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High iPhone prices may queer the pitch for Apple

August 21, 2008

Last August, when Finnish handset giant Nokia announced an array of new music-capable phones and an online music store (similar to iTunes), it was an acknowledgment of Apple's growing presence.

A year later, the scene is hotting up. As Apple is set to launch the iPhone in the world's third largest mobile market, India, analysts aver that Apple's pricing -- a well-guarded secret -- is the key to snatching away the market share from Nokia.

How they fare

Nokia

  • Nokia is one of the greatest logistics companies, churning out millions of phones and changing models frequently
  • Nokia knows how to design phones and get them qualified on networks

    Apple

  • System design skill is Apple's core competence. It beats Nokia hollow when it comes to integrating software and hardware
  • It has a very good user interface and scores on the music front
  • Image: The iPhone 3G is seen in-store, as hundreds of people wait in line outside to purchase the Apple iPhone at the Bourke Street T Life store on July 11, 2008 in Melbourne, Australia. | Photograph: Andrew Ross/AFP/Getty Images.

    Also read: Get an iPhone for Rs 31,000

    Text: Leslie D'Monte

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