In return, purchased companies get a big injection of capital and a wider market. Whether that is good for your business depends on its level of maturity, says VideoEgg's Sanchez.
"Do you continue to grow on an independent path, or will a bigger company offer a chance to scale up?" he asks. "Those are the kinds of questions you should be asking."
Burley says to date, none of the 50-plus companies looking to be acquired by Google that his firm declined to represent have succeeded. "We usually see them on the market for a really long time," he says.
Image: In this photo illustration the Google logo and YouTube Search text is reflected in a camera lens on October 10, 2006. Google bought YouTube for $1.65 billion. Jeff J Mitchell/Getty Images
Also read:
Slideshow: The 10 most expensive businesses in America
Advertisement
