"Perhaps no other game is played with so many variations all over India," says Vinita. "Chaupad is believed to be one of the oldest games in our country. What we do is we give all the versions. But we face a lot of problems giving a name to the game," she adds.

Another problem Kreeda faces is that people don't know about their products unlike, say, Monopoly. People don't know there are games called Gilli Danda or Aadu Puli Aatam or Chaupad, so they don't know what to ask for. It is a task to make people aware that games like these exist.

"We have no funds to market our products," says Vinita. "We are dependent on word-of-mouth publicity and media coverage."

The most touching compliment Vinita got came from a grandfather who goes to the US every year to spend time with his daughter and her family.

"He would feel bored there," says Vinita. "This year, he bought a Pallam Kuzhi before he went. Over there, he played the game with his grandchild. He thanked us for giving him something in common with his grandchild."

An Aadu Puli Aatam board.