Aiming to sell British economy in an aggressive manner, Finance Minister Gordon Brown will unveil a plan on Wednesday to woo investment from emerging economies including India and China while promoting its business overseas.
Brown is to announce in his Budget speech his plans to make Britain the best place in the world to do business by seeking expert help from the private sector to sell UK's strengths in India, China and other emerging nations.
Brown, in his efforts to outline a shake-up for UK Trade and Investment, will ask its newly-appointed chief executive Andrew Cahn to transform the way Britain is marketed, particularly in high-growth countries such as India and China.
He wants UKTI, the agency responsible for marketing Britain abroad, to work with the academic and business communities and deploy a new cadre of technology specialists to attract more business research and development to Britain and promote innovative firms abroad, The Times report said.
The finance minister, who is presenting his 10th Budget, wants a "transformation" of the agency so that the British economy is sold in an "aggressive and ambitious" way, it said.
Brown is also understood to have prepared a big package of measures to boost Britain's research effort in schools and universities, and to increase investment in research and development, it said.
He is also expected to say that, across sectors as diverse as financial services, aerospace, pharmaceuticals, creative industries and design, science and medical research, Britain is a leading world centre, attracting multinational companies to set up headquarters in London.Do you want to discuss stock tips? Do you know a hot one? Join the Stock Market Investments Discussion Group
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