South Korean electronic major LG Electronics has launched an entry-level colour handset, which is being bundled along with Reliance Infocomm's CDMA telephony services in the country.
The company expects to sell around 50,000 units of the handset RD 3330 in the first month and increase it "substantially" in the coming months.
"The Indian market is moving away from black and white handsets. More and more users are opting for the colour handsets. The new launch aims to cater to this growing market segment," said K K Kushwala, vice-president, LG CDMA Terminals.
The CDMA-based handset is priced at Rs 3,100. Also, the company is offering free talktime of Rs 1,000 over a five-month period.
This could be one of the lowest priced colour handsets in the market.
Even though certain GSM manufacturers have rolled out phones in the same range, unlike a CDMA handset, GSM would entail an additional SIM card prices and activation charges.
The company intends to manufacture the handsets at its Korean plant and ship them to India.
A large phonebook consisting of 2,000 entries and mobile banking-related facilities, apart from SMS on call reject are the additional features on the handset.
SMS on call reject sends a pre-entered SMS message to the caller, like 'busy, in a meeting', on rejecting of the call, he said.
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