In the ongoing tug-of-war for supremacy in the Indian car market, Hyundai blinked first by withdrawing 'temporarily' its advertising brochure 'Xing ahead of the Swift' in response to a legal notice served last week.
Maruti, which had charged Hyundai with engaging in "false, misleading and deceptive" campaign against its latest model in India - Swift - was, however, not satisfied by Hyundai's response and would shortly announce its next course of action.
The Maruti Saga: Complete Coverage
When contacted, a Hyundai spokesperson told PTI "we have given our response to Maruti," but declined to elaborate.
On whether Hyundai had apologised and if it had withdrawn the brochure aimed at asserting supremacy of its model Santro Xing over Swift, she said, "we did not make public the notice sent by Maruti and now also we are not going to make public our response."
A Maruti spokesperson told PTI "MUL has received the reply. We are studying the content for future course of action. He, however, did not respond if Maruti was satisfied with Hyundai's reply and if the matter would now be laid to rest.
After sending a legal notice to Hyundai on June 16 with a seven-day deadline to "apologise and withdraw the campaign", MUL managing director Jagdish Khattar had said that his company had informed Hyundai that necessary action would be taken in case of non-compliance.
