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Endorsements in Hindi films

Do you know which beer brand features prominently in the movie Jism?

Take the Rediff Biz Quiz and find out how much you know about product endorsement in Hindi films.

1. Which beer brand features prominently in the movie Jism?
a) Zingaro
b) Kingfisher
c) San Miguel

2. Which mouth freshener featured prominently in the film Yaadein?
a) Polo
b) Manikchand
c) Pass Pass

Wrong! Try again..
Wrong! The correct answer is Pass Pass.
Director Subhash Ghai earned Rs 3.5 crore out of product placements in Yaadein. Other products featured included Hero cycles and Coca-Cola.
Correct!
Director Subhash Ghai earned Rs 3.5 crore out of product placements in Yaadein. Other products featured included Hero cycles and Coca-Cola.

3. One of Ram Gopal Varma's recent films had a Tata Sumo gain as much mileage on screen as the lead actors. Which film was it?
a) Company
b) Road
c) Jungle

Wrong! Try again..
Wrong! The correct answer is Road.
A special promo for Tata Safari was also created and scripted by Ram Gopal Varma Productions. Apart from the Tata Safari, which is used for the 30-second promo, the Tata Sumo is featured in a big way in the film.
Correct!
A special promo for Tata Safari was also created and scripted by Ram Gopal Varma Productions. Apart from the Tata Safari, which is used for the 30-second promo, the Tata Sumo is featured in a big way in the film.

4. Thums Up recently found its way into which of these big-budget films?
a) Kaante
b) Kabhi Khushi Kabhi Gham
c) Devdas

Wrong! Try again..
Wrong! The correct answer is Kaante.
The action film's star cast: Amitabh Bachchan, Sanjay Dutt, Sunil Shetty, Lucky Ali, Mahesh Manjrekar and Kumar Gaurav did the tough act with Thums Up bottles in hands.
Correct!
The action film's star cast: Amitabh Bachchan, Sanjay Dutt, Sunil Shetty, Lucky Ali, Mahesh Manjrekar and Kumar Gaurav did the tough act with Thums Up bottles in hands.

5. Tamil Film, Alaipayuthey, recently remade into Hindi as Saathiya was associated with which brand of coffee?
a) Nestle
b) Tata Coffee
c) Bru

Wrong! Try again..
Wrong! The correct answer is Bru.
The coffee brand very popular in South India was associated with promos of Alaipayuthey.
Correct!
The coffee brand very popular in South India was associated with promos of Alaipayuthey.

Previous Quizzes
Advertising tag lines
Celebrity endorsements

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Compiled by: Priya Ganapati