Photographs: Rihanna on Instagram
Website Zimbio.com recently posted a list of the the 50 Most Influential Celebrities Online -- famous faces who've used social networking to reach out to millions of fans worldwide. We bring you the top 20.
In the past few years, social networking websites have taken on the role of a most effective marketing tool -- one that reaches out to Internet users across the globe.
And when it comes to celebrities, who are known to pump millions into their PR machinery to churn out publicity, these portals are truly a boon; they cost nothing to use, they allow personal interactions with fans and attract free press.
Now website Zimbio.com has conducted a survey to determine which stars are the most powerful in cyberspace. Examining the statistics of 160 prominent personalities' individual social networking accounts on Twitter, Facebook, Instagram, Google , and YouTube, they've come up with the 50 Most Influential Celebrities Online.
Here are the top 20!
1. Rihanna
The Barbadian songstress takes the top spot on the list, because she has no qualms sharing much of her private life online -- RiRi wears her heart on her sleeve and not much in photographs!
Stats
On Facebook: 73,425,503 likes and counting
On Twitter: 30,383,016 followers and counting
On Instagram: 8,044,138 followers and counting
2. Justin Bieber
Image: Justin BieberPhotographs: Justin Bieber on Instagram
The young pop sensation's tween fans or Beliebers, as they are known, worship the very ground he walks on, so it's hardly surprising that he comes in second.
Stats
On Facebook: 55,307,794 likes and counting
On Twitter: 41,393,862 followers and counting
On Instagram: 9,516,981 followers and counting
3. Lady Gaga
Image: Lady GagaPhotographs: Lady Gaga on Instagram
The eccentric popster's online activity has lessened considerably in the past few months, but her faithful fans or Little Monsters, as she lovingly refers to them, have ensured that her presence online remains as powerful as ever.
Stats
On Facebook: 58,056,131 likes and counting
On Twitter: 38,947,743 followers and counting
On Instagram: 1,069,734 followers and counting
4. Katy Perry
Image: Katy PerryPhotographs: Katy Perry on Twitter
Curvy Katy doesn't overshare like some of the other celebs on this list, posting just enough to keep fans pleased. What's more, she only just signed up to Instagram last month, so while her numbers for the photo-sharing service aren't radical, her Facebook and Twitter figures are through the roof.
Stats
On Facebook: 54,972,396 likes and counting
On Twitter: 38,849,492 followers and counting
On Instagram: 74,764 followers and counting
5. Shakira
Image: ShakiraPhotographs: Shakira on Instagram
The Colombian hipshaker, in at five, has the most popular bilingual Facebook page according to Zimbio and likes communicating important announcements directly to her fans.
Stats
On Facebook: 66,398,253 likes and counting
On Twitter: 21,192,604 followers and counting
On Instagram: 489,780 followers and counting
6. Taylor Swift
Image: Taylor SwiftPhotographs: Taylor Swift on Instagram
The country singer currently has Twitter's fastest-growing account -- an average of 37,000 new followers per day! For now she's at six, but it certainly looks like Taylor will be moving up the ranks in a few months' time.
Stats
On Facebook: 45,003,578 likes and counting
On Twitter: 30,292,169 followers and counting
On Instagram: 5,642,748 followers and counting
7. Britney Spears
Image: Britney SpearsPhotographs: Britney Spears on Instagram
Britney uses her social networking accounts for mainly work-related announcements; family photos and witty one-liners are occasional, but fans are eager for practically anything coming from her!
Stats
On Facebook: 27,843,045 likes and counting
On Twitter: 28,920,300 followers and counting
On Instagram: 1,142,396 followers and counting
8. Lil Wayne
Image: Lil WaynePhotographs: Lil Wayne on Facebook
The heavily tattooed rapper doesn't seem to have an Instagram account, but that hasn't stopped him from claiming eighth position. He usually tweets about his music, favourite designerwear and sports, which he follows with a passion.
Stats
On Facebook: 46,211,433 likes and counting
On Twitter: 12,323,562 followers and counting
9. Cristiano Ronaldo
Image: Cristiano RonaldoPhotographs: Cristiano Ronaldo on Instagram
Ronaldo is one of few European footballers to enjoy international fame; he has Facebook's fourth-largest fanbase and uses his networking accounts strategically, as publicity tools.
Stats
On Facebook: 58,950,483 likes and counting
On Twitter: 19,499,969 followers and counting
On Instagram: 1,332,680 followers and counting
10. Justin Timberlake
Image: Justin TimberlakePhotographs: Justin Timberlake on Instagram
Through his posts, Timberlake offers an insight into his witty personality without letting on anything regarding his private life -- and it seems to work. He enjoys immense popularity online and rounds off the top 10.
Stats
On Facebook: 24,097,937 likes and counting
On Twitter: 22,435,813 followers and counting
On Instagram: 1,183,921 followers and counting
11. Eminem
Image: EminemPhotographs: Eminem on Instagram
The moody rapper's posts are rather sporadic and he doesn't follow anyone himself, but still has nearly 15 million followers on Twitter. That's Eminem for you!
Stats
On Facebook: 72,662,608 likes and counting
On Twitter: 14,992,880 followers and counting
On Instagram: 232,418 followers and counting
12. Nicki Minaj
Image: Nicki MinajPhotographs: Nicki Minaj on Twitter
Feisty Nicki is very active online and outspoken too, never shying away from using colourful language or sudden personal outbursts. Her fans or 'Barbz', as she calls them, see her to twelfth spot.
Stats
On Facebook: 31,464,232 likes and counting
On Twitter: 16,734,197 followers and counting
13. Bruno Mars
Image: Bruno MarsPhotographs: Bruno Mars on Twitter
The diminutive musician lets his charm shine through online and fans can't seem to get enough of him -- and even Mars' dog Geronimo has his own Twitter account!
Stats
On Facebook: 37,575,383 likes and counting
On Twitter: 16,445,636 followers and counting
On Instagram: 876,603 followers and counting
14. Selena Gomez
Image: Selena GomezPhotographs: Selena Gomez on Twitter
Bieber's ex is not quite as popular as him online; in fact, she received a lot of flack from his adoring Twitter fans when they started dating, but Selena's Internet fan base is now going places and she has her own army of well-wishers.
Stats
On Facebook: 44,191,264 likes and counting
On Twitter: 15,651,443 followers and counting
15. Ellen DeGeneres
Image: Ellen DeGeneresPhotographs: Ellen DeGeneres on Twitter
In at 15 we have the inimitable talk show host and comedian, who keeps Twitter followers in splits with her amusing posts and pics. While DeGeneres doesn't have a verified Facebook page, it's worth noting that even the unofficial one has a staggering 4,085,879 likes and keeps growing!
Stats
On Twitter: 20,402,676 followers and counting
16. Snoop Lion
Image: Snoop LionPhotographs: Snoop Lion on Instagram
The erstwhile Dogg is now a cool cat! Snoop loves interacting with fans online and his social networking accounts offer an unabashed window view of his high-flying lifestyle.
Stats
On Facebook: 26,357,972 likes and counting
On Twitter: 10,823,399 followers and counting
On Instagram: 1,958,371 followers and counting
17. Jennifer Lopez
Image: Jennifer LopezPhotographs: Jennifer Lopez on Twitter
JLo's is the eleventh most popular Twitter account and she joined Instagram only in May, but already has nearly 200,000 followers.
Stats
On Facebook: 23,785,316 likes and counting
On Twitter: 20,514,567 followers and counting
On Instagram: 181,875 followers and counting
18. Beyonce
Image: BeyoncePhotographs: Beyonce on Instagram
The songstress who once fiercely protected her privacy has become increasingly active, offering her online audiences the occasional insight into her life via social networking. For the most part, however, Bey's accounts are meant to build upon her career, brand and business empire.
Stats
On Facebook: 48,924,625 likes and counting
On Twitter: 9,607,063 followers and counting
On Instagram: 4,739,864 followers and counting
19. Avril Lavigne
Image: Avril LavignePhotographs: Avril Lavigne on Instagram
Avril keeps fans informed about her music and career via her accounts. Throw some attractive pics into the mix and you have a winner that makes it to 19 on Zimbio's list.
Stats
On Facebook: 43,172,073 likes and counting
On Twitter: 11,582,347 followers and counting
On Instagram: 180,032 followers and counting
20. Drake
Image: DrakePhotographs: Drake on Instagram
And at 20 we have the rapper who keeps his popularity soaring with his accessibility online; Drake is known to re-tweet fans' posts often, which is probably why they enjoy following him.
Stats
On Facebook: 29,552,301 likes and counting
On Twitter: 11,399,388 followers and counting
On Instagram: 2,419,152 followers and counting
Here are the rest of the 50 Most Influential Celebrities Online:
21. Oprah Winfrey
22. Chris Brown
23. Mariah Carey
24. Alicia Keys
25. Adele
26. 50 Cent
27. David Guetta
28. Wiz Khalifa
29. Kim Kardashian
30. LeBron James
31. Bill Gates
32. Ashton Kutcher
33. Ludacris
34. will.i.am
35. Christina Aguilera
36. Miley Cyrus
37. Trey Songz
38. Ashley Tisdale
39. Demi Lovato
40. Ricky Martin
41. Jessie J
42. Kelly Clarkson
43. Kanye West
44. Paris Hilton
45. Victoria Justice
46. Enrique Iglesias
47. Pink
48. Pitbull
49. Dwayne Johnson
50. Emma Watson
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