Photographs of the late royal in innerwear are being splashed out in China in a bid to sell lingerie.
A Chinese lingerie company depicted Princess of Wales Diana in a bra and knickers on her death anniversary, August 31.
The company, called Jealousy International, has splashed this bizarre promotion across billboards in China, urging consumers to 'Feel the Romance of British Royalty', reports the Daily Mail.
And to mark the anniversary of Diana's death, the lingerie company unveiled the new range at Shenzhen Airport in southern China.
The model posing as Diana is shown in her bra and knickers, and depicted holding a cello and bow as she casts her eyes down towards a young child.
According to the Daily Mail, "The apparent attempt to exploit the princess's image is the latest example of how firms around the world have sought to capitalise on her popularity and glamour."
The Global Times has reported that the controversial ads have "led to heated exchanges between Netizens", with several Internet users across the world flooding portals with their opinons and outrage.
Photograph: The Jealousy International lingerie campaign
