The tattoo has become a fashion statement for models.
IMAGE: Sony Kaur's stylish way to flaut her tattos. Photograph: Kind courtesy Sony Kaur/Instagram
IMAGE: Diandra Soares wants to start over the weekend. Don't we all :) Photograph: Kind courtesy Diandra Soares/Instagram
IMAGE: Sucheta Sharma James has found a cool way to show off her tattoo :) Photograph: Kind courtesy Sucheta Sharma James/Instagram
IMAGE: Hasleen Kaur flaunts her tattoo. Photograph: Kind courtesy Hasleen Kaur/Instagram
IMAGE: What's more cute? Karishma Tanna's pout or her tattoo? Photograph: Kind courtesy Karishma Tanna/Instagram
IMAGE: Cara Delevingne steps out for a cause, but don't miss her tattoo. Photograph: Kind courtesy Cara Delevingne/Instagram
Concept and photographs: Hitesh Harisinghani/Rediff.com.
Presentation: Ashish Narsale/Rediff.com