Designer Premal Badiani put the cause in the New York Fashion Week spotlight.
Photograph: @makingstridescentralpark/Instagram.
For her second outing at the New York Fashion Week, designer Premal Badiani decided to get the massive fashion event talking about breast cancer, a cause close to her heart.
"I wanted to force people to re imagine the disease that is supposed to make a woman feel unattractive and lose her womanhood. My aim with this collection was to showcase the breast cancer fighters and survivors as any other woman -- strong, sexy and sensuous while they took each step on the runway," the designer, who has lost someone close to her to the disease, said in a statement
Breast cancer survivors Mary Ann DAchille, Ozlem Koskun and Tina Sharma turned showstoppers for Badiani's collection titled Valentia, which means brave in Latin.
Badiani said, 'Tina is a stunningly beautiful, young survivor, mother of a 22-month-old which shows that cancer does not discriminate. Diagnosed with stage 3 breast cancer she went through chemo and multiple lumpectomies just 7 weeks ago... she's undergone an incredible amount of wringer to get to a point where she feels whole.
Tina is currently NED (no evidence of disease) but as we know, the worries and concerns are always lurking.'
Mary, a Vogue model in her past life, has Multiple Myeloma and has been fighting it for last 8 years. She said, 'My biggest excitement is serving the American Cancer Society and serving the designer and being introduced to her beautiful designs. I love the influence of her ideas."
Ozlem said, 'It's a reflection of the support that I've received and as a result of that the courage and strength it has provided me to be able to now be a breast cancer survivor.'
Take a look.
Photograph: @Premalbadian/Facebook.
Photograph: belsisjewelry/Instagram.
Photograph: @Premalbadian/Facebook.
Photograph: @Premalbadian/Facebook.
Photograph: @Premalbadian/Facebook.
Earlier at New York Fashion Week