Caroline Adams for Debenhams added: "This research reinforces the fact that retailers should be looking to more realistic women for design inspiration.

"At Debenhams we offer great Designer brands -- many of whom show mainline collections at London Fashion Week -- with an emphasis on dressing for 'real' women."

"Customers can expect great quality that's designed and fitted on healthy size 12 and 16 models to reflect the average UK woman."

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Photograph: Steve Finn/Getty Images

Also see: Be a yummy mummy like Jessica Alba!

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