Since there isn't any marketing campaign undertaken yet, how do you aim to inform the consumers about the Wii and its potential?
We have 20 years experience of marketing video games and we feel that hands-on experience is the best way to spread gaming fever. The Nintendo Wii has been developed for a casual gamer and we will promote it as a family game. The Wii will provide a platform for parents and children to interact with each other everyday, which is something that has become a very rare sight these days.
How do you aim to curb Wii and DS piracy as well as fake Wii accessories?
Pirated software and accessories are a pain and we hope to educate people to fight piracy as, apart from being illegal, these products are of poor quality, some of these games are incomplete, you get no after-sales service or upgrades, etc.
Will first party accessories for the Wii and DS be sold here?
Yes, in time, we will go for first party as well as licensed accessories.
Photograph: TORU YAMANAKA/AFP/Getty Images
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