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10 brands, 100 latest technologies, 1,000 pairs of shoes

September 27, 2007
How is one ever to choose? The answer is surprisingly simple. Wear the shoe and walk around in it. Try and simulate the kind of movement that the sport will involve to check for comfort. There are multiple technology platforms that have been patented by various shoe brands.

Be it AIR, GEL, DMX, SHOX, PUMP, TORSION, ADIPRENE etc. the purpose of all these is quite similar: to impart cushioning and support to various parts of the foot. Do not get led/misled by the jargon that the store salesman might throw at you. Here is a quick checklist for the various sports shoes:

Running: High flexibility, lightweight, low ankle, moderate cushioning.

Tennis/Squash: Moderate Flexibility, pronounced arch support, gum soles, rugged front exterior.

Basketball: High ankle support, high cushioning, moderate flexibility, broad sole.

Cross training: High lateral support, high cushioning, moderate flexibility.

Says Sayyad, salesman at a branded showroom in Bangalore: "Most people sacrifice comfort at the cost of a better looking shoe. They are not too concerned about the technology that goes into the shoe."

Personally, I believe the best way to take the look element out of the equation is to choose the kind of shape and technology that suits your foot and then find the best match look-wise.

Text: Sachin Lele
Photos: Getty Images
Also read: How US home loans affect your investments

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