Pass Pass, Coke and Hero cycles -- The real stars of Yaadein

The guest stars in Subhash Ghai's latest cinematic offering Yaadein are Pass Pass -- mouth freshener, Hero Cycles and Coke.

The three will make important appearances in the forthcoming film, which stars amongst others Hrithik Roshan.

The real hero of the film is Pass Pass which brings the hero and the heroine together. Heroine Kareena Kapoor, wins Hrithik Roshan' over by offering him Pass Pass ---a trick she learns from his ex-girlfriend.

Hero Cycles, which will have Kareena Kapoor, riding two of their products: Miss India and Queen, also sponsor a television programme marketed by Ghai's Mukta Arts.

Executives associated with the project call it an "in-film placement of the product."

Unlike Pass Pass and Hero Cycles, Coca Cola does not claim to be the main event in the film but says that its presence looms large in the background. The brand's presence tries to blend with the story similar to the manner in which Coke was blended in with the story in Taal, Ghai's last film.

Coke's brand ambassador Hrithik Roshan is incidentally the hero of the film.

Films -- Another ball-game for Jaddu

Ajay Jadeja the cricketer-turned-actor who has being cast opposite Ms India Celina Jaitley has now discovered that Hindi cinema is another ball game altogether.

Ajay who stars with macho-man Sunil Shetty admits that working in films is hard work. He even will be taking film-training coaching classes.

Sandali in the spotlight

Tum Bin has successfully managed to hold its own against Lagaan, Gadar and Aks.

Leading lady Sandali seems to be enjoying her moment in the spotlight. This looker has it made. And she's already been bombarded with offers.

Bachchan doesn't believe he's done anything great

Calcutta has always been a city that remains very close to superstar Amitabh Bachchan.

Bachchan came to the city in February, 1963 armed with his bio-data, looking for a job but left after a couple of years to try his luck in Bombay.

Bachchan who was in the city to promote his new film Aks said that he never believed that he had done anything great.

A host of Pepsi contest winners, who had given witty slogans to win the coveted prize of meeting the star of the millennium, had their dreams come true when they met the superstar.

Compiled by Vivek Fernandes
Design: Imran Shaikh