The second edition of the rebel Indian Cricket League (ICL) will have much stronger viewership with Geo Super sports channel airing the matches in Pakistan.
ICL's second tournament, which kicked off on Sunday in India, will be shown live on three different TV networks, including Zee sports of the Essel group, which floated the parallel league in India last year.
The first edition of the ICL was only covered live on Zee network which does not have a big viewership here but the gap seems set to be bridged this time.
"The increased coverage of the ICL matches which will also be shown, as usual, on Zee network means the league, despite its unofficial status, is moving forward and will get more attention and viewership for sure," Jamal Mir, who specialises in cricket event and media management told PTI.
While TEN Sports is the official broadcaster of the matches for the Pakistan Cricket Board, Geo Super covers domestic cricket in Pakistan.
"It will be interesting to see how the PCB is going to react to the two channels telecasting the unofficial ICL matches now," one former player said.
