Consumer electronics firm Samsung on Tuesday bagged the title sponsorship rights for the Test and ODI series between India and Pakistan beginning next month.
"Cricket fans in both countries are eagerly waiting for this series to take place and sponsors have shown a keen interest in procuring the title rights for this coveted series," a Samsung statement quoted Pakistan Cricket Board chief Shaharyar Khan as saying.
Although the deal amount was not revealed officially, sources said it was around Rs20 crore.
Two-wheeler major Hero Honda won the rights as cosponsor while World Sports Group Nimbus was granted rights for ground sponsorship.
Ravinder Zutshi, Director, Samsung India, said, "We are indeed very pleased to have secured the title rights to the forthcoming Indo-Pak Cricket series... we are delighted to be able to bring these historic series to our customers and join them in celebrating cricket in the spirit of friendship and healthy competition."
