Photographs: Vivek Prakash/Reuters
Ever wondered why the world is divided between Apple and Samsung or Nikon and Canon? It’s the branding.
Right branding helps companies in every business aspect - from hiring the right talent to increasing sales.
Consulting firm Brand Finance India carried out a study to find out the top corporate brands in India and also put a valuation to the intangible asset.
Here are the 20 most powerful and most valuable brands in the country from the survey.
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India's most powerful, most valuable corporate brands
Image: Cyrus Mistry, chairman of Tata Group, smiles during the Tata Consultancy Services Ltd. (TCS) annual general meeting in Mumbai.Photographs: Reuters
Tata
Rank 2014: 1
Rank 2013: 1
Brand Value 2014: $21,102 million
Brand Rating 2014: AA+
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India's most powerful, most valuable corporate brands
Image: LIC Building, Anna Salai, Chennai.Photographs: SriniG/Wikimedia Commons
LIC
Rank 2014: 2
Rank 2013: NA
Brand Value 2014: $4,104 million
Brand Rating 2014: AA+
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India's most powerful, most valuable corporate brands
Image: State bank of India's Chairperson Arundhati Bhattacharya.Photographs: Sahil Salvi
State Bank of India
Rank 2014: 3
Rank 2013: 2
Brand Value 2014: $4,063 million
Brand Rating 2014: AA+
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India's most powerful, most valuable corporate brands
Image: Bharti Airtel Chairman Sunil Mittal (L), former Telecoms Minister Kapil Sibal (C) and Bharti Airtel's former Chief Executive for India and South Asia Sanjay Kapoor.Photographs: Rupak De Chowdhuri/Reuters
Airtel
Rank 2014: 4
Rank 2013: 4
Brand Value 2014: $3,819 million
Brand Rating 2014: AA+
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India's most powerful, most valuable corporate brands
Image: A man walks past a Reliance Industries Limited sign board installed on a road divider in the western Indian city of Gandhinagar.Photographs: Amit Dave/Reuters
Reliance
Rank 2014: 5
Rank 2013: 3
Brand Value 2014: $3,547 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: Engineers of Oil and Natural Gas Corp (ONGC) work inside the Kalol oil field in the western Indian state of Gujarat.Photographs: Amit Dave/Reuters
ONGC
Rank 2014: 6
Rank 2013: 5
Brand Value 2014: $3,294 million
Brand Rating 2014: AA-
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India's most powerful, most valuable corporate brands
Image: A worker fills a car with diesel at a fuel station in Jammu.Photographs: Mukesh Gupta/Reuters
Indian Oil
Rank 2014: 7
Rank 2013: 6
Brand Value 2014: $3,151 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: M. V. Kotwal, president of Larsen & Turbo Heavy Engineering, poses inside the company's manufacturing plant in Mumbai.Photographs: Danish Siddiqui/Reuters
Larsen & Toubro
Rank 2014: 8
Rank 2013: 9
Brand Value 2014: $2,371 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: n employee walks out of an iconic pyramid-shaped building made out of glass in the Infosys campus.Photographs: Vivek Prakash/Reuters
Infosys
Rank 2014: 9
Rank 2013: 8
Brand Value 2014: $2,291 million
Brand Rating 2014: AA-
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India's most powerful, most valuable corporate brands
Image: A worker cleans a Mahindra tractor outside its showroom on the outskirts of Jammu.Photographs: Mukesh Gupta/Reuters
Mahindra
Rank 2014: 10
Rank 2013: 7
Brand Value 2014: $2,272 million
Brand Rating 2014: AA-
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India's most powerful, most valuable corporate brands
Image: People walk in the Wipro campus in Bangalore.Photographs: Punit Paranjpe/Reuters
Wipro
Rank 2014: 11
Rank 2013: 10
Brand Value 2014: $1,934 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: People walk in front of the HCL Technologies Ltd office at Noida, on the outskirts of New Delhi.Photographs: Mansi Thapliyal/Reuters
HCL
Rank 2014: 12
Rank 2013: 14
Brand Value 2014: $1,925 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: Customers use ATM machines at an ICICI Bank branch in Mumbai.Photographs: Vivek Prakash/Reuters
ICICI Bank
Rank 2014: 13
Rank 2013: 11
Brand Value 2014: $1,698 million
Brand Rating 2014: AA+
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India's most powerful, most valuable corporate brands
Photographs: Courtesy, Godrej
Godrej
Rank 2014: 14
Rank 2013: 16
Brand Value 2014: $1,505 million
Brand Rating 2014: AA+
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India's most powerful, most valuable corporate brands
Image: A worker cleans a parked car at the Maruti Suzuki's stockyard on the outskirts of Jammu.Photographs: Mukesh Gupta/Reuters
Maruti Suzuki
Rank 2014: 15
Rank 2013: 13
Brand Value 2014: $1,359 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: A man talks on a mobile phone in front of an advertisement for India's Reliance Communications in the northern Indian city of Mathura.Photographs: K.K. Arora/Reuters
Reliance (ADAG)
Rank 2014: 16
Rank 2013: 12
Brand Value 2014: $1,357 million
Brand Rating 2014: AA-
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India's most powerful, most valuable corporate brands
Image: A customer walks out of a HDFC Bank branch as another deposits a cheque at a counter in Mumbai.Photographs: Vivek Prakash/Reuters
HDFC Bank
Rank 2014: 17
Rank 2013: 15
Brand Value 2014: $1,223 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: A man speaks on his mobile phone as he sits in front of a shop displaying the Idea Cellular Ltd's logo on its shutter in Mumbai.Photographs: Danish Siddiqui/Reuters
Idea Cellular
Rank 2014: 18
Rank 2013: 18
Brand Value 2014: $1,148 million
Brand Rating 2014: AA
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India's most powerful, most valuable corporate brands
Image: A worker rides a bicycle at the Bharat Petroleum Corporation Ltd. refinery in Mumbai.Photographs: Punit Paranjpe/Reuters
Bharat Petroleum
Rank 2014: 19
Rank 2013: 17
Brand Value 2014: $1,120 million
Brand Rating 2014: A+
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India's most powerful, most valuable corporate brands
Image: Workers pack processed cheese cubes during a media tour to Amul satellite dairy in Khatraj village.Photographs: Amit Dave/Reuters
Amul
Rank 2014: 20
Rank 2013: NA
Brand Value 2014: $1,119 million
Brand Rating 2014: AAA-
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