Photographs: Vijay Mathur/Reuters.
With increasing consumerism and a growing population, the toy industry in India is growing at a compounded annual growth rate (CAGR) of about 20 per cent.
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Toys are not just child's play, it's big business in India
Photographs: Reuters.
The size of India's toy industry may touch Rs 13,000 crore (Rs 13 billion) by 2015 compared with Rs 7,500 crore (Rs 75 billion) in 2012, according to industry body Assocham.
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Toys are not just child's play, it's big business in India
Photographs: Adnan Abidi/Reuters.
The Indian toy industry caters to about four crore (40 million) kids across the country.
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Toys are not just child's play, it's big business in India
Photographs: Reuters.
However, toys manufactured in India account for only 15 per cent of the market.
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Toys are not just child's play, it's big business in India
Photographs: Mansi Thapliyal/Reuters.
The market is flooded with imported toys from countries like China, Korea, Malaysia, the UK and the US.
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Toys are not just child's play, it's big business in India
Photographs: Ajay Verma/Reuters.
The industry offers a wide range of products like electronic toys, board games, construction toys, educational games and collectibles.
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Toys are not just child's play, it's big business in India
Photographs: Babu/Reuters.
The lack of innovation, marketing, advertising, distribution and abundance of imported products has hit the domestic toy industry.
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Toys are not just child's play, it's big business in India
Photographs: Pawan Kumar/Reuters.
The domestic toy industry is highly fragmented, unorganised and is predominantly dominated by micro, small and medium-scale manufacturers, says Assocham.
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Toys are not just child's play, it's big business in India
Photographs: Jagadeesh Nv/Reuters.
The Assocham study points out that cities like Ahmedabad, Bangalore, Hyderabad and Pune are fast-emerging as toy manufacturing hubs.
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Toys are not just child's play, it's big business in India
Photographs: Sucheta Das/Reuters.
The industry employs about 25 lakh people both in the organised and unorganised sector.
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Toys are not just child's play, it's big business in India
Photographs: Vivek Prkash/Reuters.
About 70 per cent of the toy market in India is unorganised, the Assocham study said.
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Toys are not just child's play, it's big business in India
Photographs: Arko Datta/Reuters.
While small toy shops cater to the masses, branded ones like FisherPrice, Funskool, Hamleys, Lego and Mattel cater to the middle and high-class.
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