Amul launches India's first milk ATM

Run out of milk? Well, now an ATM can help you!

In a pioneering move, Amul has launched India’s first Any Time Milk (ATM) vending machine.

The vending machine installed at Amul Dairy gate at Anand in Gujarat has already become a hit with about 200 pouches dispensed after midnight till morning on the first day of its installation.

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“With the intention of helping workers who return home late at night, Amul decided to launch this unique ATM. The machine offers pouches of 300 ml of milk priced at Rs 10 per pouch. The machine can store 150 such packets. Since the packet costs just Rs 10, it helps many workers who are poor and can't afford milk in a 500 ml pouch,” says Rahul Kumar Srivastava, Managing Director, Amul Dairy.

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The machine which operates 24 hours is designed to accept a Rs 10 note and after sensing the note, one pouch is dispensed from bottom of the machine.

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The milk pouches are kept in the automatic dispensing machine, which also keeps the milk pouches refrigerated at 4 degrees. 

The service is very useful for customers especially during odd hours.

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Amul Dairy is exploring the option of installing such ATMs are more locations.

“We plan to install another 5 machines at various strategic locations. It could be near busy places like railway station, bus station or near student hostels. Large hospitals may be good for such a service. We will explore hospitals as well," says Rahul Kumar Srivastava. 

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Each machine will be managed by one differently-abled person who will put milk pouches in machine and inform the dairy if more supplies are required.

Amul Dairy plans to install a few machines in rural areas also and see the response.

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“If it works out well, such ATMs will be installed in other parts of Gujarat. If it turns out to be a success, we will look at setting up such ATMs in other states also,” says Rahul Kumar Srivastava. 

Click NEXT to Watch the video of the milk ATM!

Watch the video of the milk ATM!