Photographs: indiancarsbikes.in
"Fiesta Classic represents the appropriate product in the mid-size segment," Ford Motor India Managing Director Michael Boneham told reporters in Chennai after unveiling the car.
He reiterated that the new Fiesta Classic would not clash with the Global Fiesta, which is expected to be out soon in the middle of this year.
The new Fiesta introduced on Thursday is available in both petrol and diesel versions.
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Ford launches Fiesta Classic for Rs 5.58 lakh
Image: Fiesta Classic will be available in three variants.Photographs: ic-technews.com
The Ford Fiesta Classic would be available in three variants - the LXI, CLXI and SXI.
The Company introduced the Fiesta, produced from its manufacturing facility at Maraimalai Nagar, near Chennai, in 2005.
He said the plant would attain full capacity soon, with the double shift operating at 1.50 lakh units.
Ford India Executive Director Nigel E Wark said they have not "stripped off" any features from the present Fiesta.
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Ford launches Fiesta Classic for Rs 5.58 lakh
Image: Fod saw 15 per cent growth last year.Photographs: dancewithshadows.com
On exports, Boneham said they would target 50 different markets this year.
Figo, the hatchback model, was already exported to South Africa.
"This year it will also be exported to Mexico, North Africa and the Carribbean region," he said.
The new Fiesta Classic would be a 'branding product' for India, whose automobile market was growing by 31 per cent year-on-year, he added.
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