Amul advertisements capture the essence of India
Last updated on: April 15, 2011 12:51 IST
Image: Advt on 2G scam (Nov 2010).
The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been bringing out one of India's most creative and compelling advertisement campaigns covering the entire spectrum of the country's business, politicians, sports and entertainment.
The Federation, which markets its products under the brand name Amul, has been running catchy advertisement campaigns since 1966.
Amul's longest running advertisement campaign has also found a place in the
Guinness Book of World Records. The 'Amul baby' in the ad is a chubby girl usually dressed in polka dotted dress.
Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to Dacunha Associates, these punchy advertisements have been entertaining us since the last five decades.
Click NEXT to see the simple yet though provoking ads...
Amul advertisements capture the essence of India
Image: Amul advertisement.
Amul advertisement on taxpayers receiving erroneous recovery notice from the income tax department due to an error in software (April 2010).
Amul advertisements capture the essence of India
Image: Bhaiscraper advt.
An advertisment showing how brothers Anil and Mukesh Ambani are competing with one another building their huge private mansions in Mumbai (Dec 2010).
Amul advertisements capture the essence of India
Image: Amul advertisement.
This advertisement shows Finance Minister Pranab Mukherjee going to present the Budget (February 2011).
Amul advertisements capture the essence of India
Image: An advt on pollution.
The advertisement shows the oil spill off Mumbai coast (August 2010).
Amul advertisements capture the essence of India
Image: Advt on price rise.
The advertisement on unaffordable prices of onions (December 2010).
Amul advertisements capture the essence of India
Image: Advertisement on scams.
Amul advertisement bids farewell to 2010 the year full of scams (January 2011).
Amul advertisements capture the essence of India
Image: Advertisement on inflation.
An advertisement unaffordable price rise of vegetables (January 2011.
Amul advertisements capture the essence of India
Image: No TV Day advt.
A leading publication promoting 'No TV Day' in Mumbai (January 2011).
Amul advertisements capture the essence of India
Image: Advertisement on Facebook.
An advertisement on the growing popularity of Facebook.
Amul advertisements capture the essence of India
Image: Advt on Rahul Gandhi.
Kerala Chief Minister V S Achutanandan may have come under attack for calling Rahul Gandhi an 'Amul baby', but GCMMF has lapped it up with a new advertisement whose punchline is: 'They both are Amul Babies!'
Achutanandan had recently hit back at Rahul who had referred to the 87-year-old CPI-M stalwart's advancing age during a poll campaign, saying he had come to Kerala to campaign for 'Amul babies', as the Congress leader himself was an 'Amul baby'.
Quick to capitalise on the chief minister's diatribe, GCMMF has come out with the ad conceptualised by DaCunha Associates, a Mumbai-based ad agency associated with the co-operative since 1966.
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Amul advertisements capture the essence of India
Image: Advertisment on the scam.
An advertisment highlighting the Rs 4,000 crore scam at Jharkhand for awarding mining contracts and leases (Nov 2009).
Amul advertisements capture the essence of India
Image: Advertisement based on Bollywood film.
An advertisement on the copyright controversy surrounding Bollywood film- 'Three Idiots' ( January 2010).
Amul advertisements capture the essence of India
Image: Advt on Rahul Gandhi.
When Rahul Gandhi travelled in a Mumbai local train...
Amul advertisements capture the essence of India
Image: Amul ads reflects current news.
An advertisement that shows the controversy over BT Brinjal.
Amul advertisements capture the essence of India
Image: My name is Khan as Amul advt.
An advertisement on Bollywood blockbuster 'My name is Khan' (February 2010).
Amul advertisements capture the essence of India
Image: Advt on IPL team from Kochi.
An advertisement on the controversial IPL team from Kochi.
Amul advertisements capture the essence of India
Image: Advt on volcanic ash from Iceland.
An advertisement on volcanic ash from Iceland leads to closure of European airspace disrupting flights worldwide (April 2010).
Amul advertisements capture the essence of India
Image: Advt on Gujarat.
An advertisment celebrating 50 years of Gujarat.
Amul advertisements capture the essence of India
Image: Advertisement based on TV ad.
Amul advertisement based on a popular male deodorant advertisement (May 2010).
Amul advertisements capture the essence of India
Image: Maharashtra Day .
An advertisement celebrates Maharashtra Day (May 2010).
Amul advertisements capture the essence of India
Image: Advt based oil spill.
An advertisement on the oil spill in the Gulf of Mexico (June 2010).
Amul advertisements capture the essence of India
Image: Advt on Malaria.
An advertisement on the rampant spread of malaria in Mumbai (August 2010).
Amul advertisements capture the essence of India
Image: Advt to be Commonwealth Games.
An advertisement on the controversy surrounding the Organising Committee, of the forth-comming Commonwealth Games (August 2010).
Amul advertisements capture the essence of India
Image: Advertisement on CWG.
An advertisement on the controversy on World Chess Champion Viswanathan Anand's citizenship (August 2010.
Amul advertisements capture the essence of India
Image: Advt shows Commonwealth Games.
One topic is released nationally every week, while another is specific to the region of news-focus.
The sorry state of affairs in organising the forth coming Commonwealth Games (Sept 2010).
Amul advertisements capture the essence of India
Image: Indian rupee symbol
An advertisement shows the Indian rupee symbol.
Amul advertisements capture the essence of India
Image: Niira Radia on Amul ads.
Niira Radia's phone conversations also became the theme for one of the Amul advertisements.
Amul advertisements capture the essence of India
Image: Anna Hazare in Amul ad.
Anna Hazare's fasting is highlighted in one of the recent Amul advertisements.
Amul advertisements capture the essence of India
Image: Advt on Ambani brothers.
An advertisement after Ambani brothers decided to settle their differences and remain cordial.
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