Essel Group-promoted Dish TV on Wednesday said it was looking for a tie-up with the Indian Railways to implement DTH services in trains, which would enable travelers to watch Live TV while on the move.
"We are in talks with the Indian Railways for installing our DTH services in trains. We have made a presentation to them. We soon expect to formalise the deal," Dish TV Head, mobile DTH, Samir Juneja said.
The company is in the final stages of installation of its DTH services in cars and high-capacity buses and is holding discussions with General Motors, Ford and Ashok Leyland for the same.
"The new product is meant only for niche segment. We expect to sell 10,000 units in the first year of launch. We would also tie up with car designers to promote the market. After initial response of the product, we would look into other options of making it a mass product," Juneja said.
Dish TV announced in October last year that it would invest Rs 1,100 crore by 2011, to expand its market share and is expecting over three-fold increase in its subscriber base to eight million by the same time.
The company would also increase the number of channels on its network to 400 from current 180 in the next two years. It has roped in Shah Rukh Khan to make people aware about DTH technology and its benefits through a new advertisement campaign.
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